We operate under a number of key brands, including lastminute.com, Bravofly, Rumbo, Volagratis and Jetcost. All our brands have a strong local presence: Volagratis in Italy and Rumbo in Spain are some of the most readily recognised brands in the online travel industry. lastminute.com is an iconic brand recognised by more than 90 per cent of European consumers.
To better target audiences in our markets and in relevant consumer segments, we have laid the foundations for a consistent brand architecture. This unique comprehensive portfolio makes us a strong leader in the European online travel and leisure space. We have successful vertical brands and the iconic lastminute.com brand, in which we will increasingly invest to further grow its strong awareness and recognition. It’s a great platform to build our new Media Model on, allowing us to unlock new growth potential. Therefore, this year we will give each brand strong identities of their own which they will fully express through storytelling as part of a cutting-edge content strategy, targeted to diversified consumer segments.
lastminute.com is a champion of last minute travel and leisure that has been in the spontaneity business for over 15 years. Since starting in the UK in 1998, the brand quickly branched out into other markets launching websites in France, Germany, Spain and Italy. Offering last minute European travel and experiences online before anyone else, lastminute.com serves up last minute hotels, holidays, flights and city breaks and created unique products across its markets such as Top Secret® Hotels and goingout offerings in the UK (spa days, West End theatre shows, restaurants, days out and experiences). lastminute.com became part of the Group in 2015.
The Bravofly brand was founded in 2006 as a springboard for international expansion of the Group. Today, Bravofly websites are available in 15 languages and are present in over 35 countries.
Rumbo is a full-service travel website that launched in Spain in 2000. The brand became part of the Bravofly Rumbo Group in 2012. Rumbo also has a significant presence in Portugal and localized websites are available in Europe as well as in South America.
Volagratis was launched in Italy in 2004 as a pioneering search engine for low cost flights and is now a full service travel provider. Volagratis is perceived as a leading brand in the Italian market, according to a survey conducted by Doxa in 2013.
Jetcost is a metasearch website that enables users to search for and compare travel and leisure products from a range of suppliers. Jetcost websites operate in 38 countries across Europe, Asia and America.